Niche/Destination Retail Analysis
Each commercial district is unique. Some have a wide variety of stores and pull consumers from those living and working within the primary trade area. Other districts have what is known as a retail niche--they draw their business from a particular type of customer, like college students, or are known as the go-to place for a certain type of product, such as home furnishings or wedding-related items. These niches usually draw customers from a wider trade area than convenience retail districts.
Depending on need, we can help communities interested in supporting niche retail in their districts identify, organize, support and promote existing niches and research opportunities and identify first implementation steps to create new niches.
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