Updating the Business Mix on Steinway Street

Steinway Street is an increasingly affluent and hip community in the borough of Queens, NY. But it was clear to most stakeholders that the business mix had not kept up pace. In the fall of 2012, The Steinway Astoria Partnership hired Larisa Oritz Associates to develop a district-wide merchandising plan and help launch a comprehensive retail attraction program [...] Read More
Strengthening Connections between Downtown Glen Cove and the Waterfront

In July of 2012, Larisa Ortiz Associates, Magnusson Architecture and Planning and JGSC Group were retained by the Glen Cove Community Development Agency (CDA) to create an Implementation Plan for the City’s Downtown Gateway to the Waterfront Project. Glen Cove is currently undergoing significant change, with major redevelopment projects underway at the Glen Cove Creek Waterfront and in the heart of downtown – bringing new housing, offices, hotels and retail into the community[...] Read More
Lawrenceville Cookie Tour: Growing a Signature Holiday Event in Pittsburgh

For 13 years, the local merchant community along Butler Avenue in Lawrenceville, Pittsburgh, with support from the Lawrenceville Corporation (LC), has organized the Joy of Cookies, Cookie Tour. Started in 2000, this homegrown event has been successful in bringing thousands of customers annually to Butler Avenue from the Pittsburgh Metro Area as the holiday shopping season begins. Larisa Ortiz Associates, with LISC MetroEdge, is working with the LC and tour organizers to grow this event and ensure that it is having the maximum positive impact on the local merchant community [...] Read More