In 2011 Larisa Ortiz Associates and the JGSC Group were retained by the City of Peekskill to provide detailed market information, analysis and guidance in an effort to provide the City with a vision and a direction for retail attraction that is informed by both market data and input solicited from stakeholders, merchants and residents.

The team developed strategies for retail attraction around daytime and nighttime anchors in the categories of arts, entertainment and dining.

These recommendations will also be used to inform capital investments, entertainment activities, and marketing to ensure a healthy and balanced retail mix in the downtown that ultimately affects sales performance for both existing and new businesses.